Over the past two decades, Design Strategies has worked on countless projects across the world. Below are a hand-picked selection of our most interesting and unique jobs.

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Vagelos Education Center

Columbia University
116th St & Broadway, New York, NY

Featured in the Architectural Magazine, Architectural Record, and winner of the 2016 Best of Design Award.

Design Strategies worked closely with the chief architect Diller Scofidio & Renfro to develop all the wood ceiling and wall systems in the building. Both absorptive and reflective panels used in varying angles meshed perfectly with curtain wall driven seams to enhance both performance and study space.

Chief Architect: Diller Scofidio + Renfro
Manufacturers: ACGI
Installers: Cord Contracting

West Campus Union

Duke University
Durham, NC

Sometimes called “the Gothic Wonderland,” Duke University’s West Campus in Durham, North Carolina, is a storybook enclave.

Wood ceilings and walls became this modern building's warmth and glow, to function acoustically and aesthetically within the building's glass shell.

Chief Architect: Grimshaw
Manufacturers: ACGI

Washington University

St. Louis, Missouri

The challenge faced on the Washington University Project was to acoustically treat the ceiling without obscuring the view through the large glass ceiling. Newmat’s NewLight T8/Crystal membrane, with its patented micro-perforated technology, provided just the right amount of sound absorption to transform the space into a great gathering area and events room. The NewLight T8/Crystal membrane was stretched onto 245 custom-fabricated aluminum frames that were suspended approximately 6” below the glass and held in place with torsion springs. The suspended frames provided the right amount of airspace to achieve the desired acoustic results while also allowing easy removal for cleaning.

Chief Architect: Hartman Cox
Manufacturers: Newmat

The New School

66 W 12th St, New York, NY 

Located at the intersection of 14th Street and 5th Avenue in Manhattan, this new multipurpose facility is the “heart” of The New School.

The LEED® Gold building provides space for all aspects of a traditional campus. Perforated wood veneer panels were provided with FSC certification and chain of custody documentation. The cantilevered panels provided equipment shielding and integral light coves.

Chief Architect: Skidmore, Owings & Merrill
Manufacturers: ACGI

Darla Moore School of Business

University of South Carolina

Wood panel grilles attached to structural steel supports were used to create acoustical transparency and the illusion of a smaller intimate performance space. Grille ceilings and walls allowed theatrical lighting to be hidden along with acoustical media.

Chief Architect: Rafael Vinoly
Manufacturers: ACGI

James Turrell Exhibit

1071 5th Ave, New York, NY

This amazing art display was featured in the Guggenheim museum from June to November, 2013. NewMat was chosen by James Turrell to make this an unforgettable exhibit of morphing light and flowing membrane shapes.

Chief Architect: James Turrell

Queens Museum of Art

Queens, NY

The design of this newly renovated museum, which is located on the former site of two World's Fairs, required a 105,000 square foot interior with room for an expanded permanent collection of art and culture, spacious temporary galleries, and expanded educational and public events spaces. To provide the perfect lighting and acoustical treatment for this huge space, Grimshaw chose Design Strategies to install approximately 27,000 square feet of ceilings using ACM15/white matte micro-perforated membranes with custom ghost perimeter rails curved where necessary and 1"- 6lb. density acoustical insulation backing. Also installed were 110 custom fabricated ceiling panels/baffles with concealed perimeter angle (approximately 3,000 square feet total) using ACM15/white matte micro-perforated membranes to create the perfect balance between light blocking and light reflecting in the skylight areas. The overall effect is that of an enormous, light-filled atrium with the look and feel of a beautiful and exciting community commons.

Chief Architect: Grimshaw
Manufacturers: Newmat

The New Museum

235 Bowery, New York, NY

The New Museum is a leading destination for new art and new ideas. It is Manhattan's only dedicated contemporary art museum and is respected internationally for the adventurousness and global scope of its curatorial program. Tokyo-based architects SANAA partnered with Gensler to realize this competition-winning design for the 52,000 square-foot New Museum on the Bowery. The museum accommodates four flexible gallery floors and a host of support and public space, including an auditorium, int a tight footprint. A dramatic, glass-enclosed “skyroom” tops the museum and offers panoramic views of New York City. 

Architects: SANAA & Gensler
Manufacturers: AMICO, Accent Ceilings

Design Strategies provided all of the exterior metal cladding as well as metal mesh ceilings on the interiors, working closely with both SANAA and Gensler. 

Steinway Hall

1133 6th Ave, New York, NY

Located at the heart of Midtown Manhattan, Steinway & Sons has opened its new flagship: Steinway Hall. A state-of-the-art retail and performance space, the showroom has already become a cultural destination where artists and ideas meet, where collaborations are born between musicians and instruments that make our world a more beautiful place. An artistic centerpiece of the new Steinway Hall is an installation by American artist Spencer Finch. Titled Newton’s Theory of Color and Music (The Goldberg Variations), the work is an interpretation of Johann Sebastian Bach’s “Goldberg Variations” that explores the intersection of music, color, and emotion through light.

Chief Architect: Selldorf Architects
Manufacturers: ACGI
Installers: Cord Contracting

Apple Stores

Nationally and worldwide

Newmat was chosen with Gensler and Eight Inc. to be part of the design for the new and exciting Apple Computer Stores. Sleek, microperforated, white, and translucent membranes create seamless ceilings that are perfectly in-sync with the Apple culture.

Chief Architect: Gensler
Manufacturer: Newmat
Installers: Newmat North East

Barneys New York

101 7th Ave, New York, NY

Barneys New York, one of the city’s most iconic clothing retailers, just opened a new flagship location in a familiar spot. It is located in the Chelsea neighborhood on 7th Avenue between 16th and 17th street, marking the return of the luxury retail store to the same block on which the company was founded in 1923. 

Design Strategies and Intex formed the ceiling light coves, now installed in all Barneys store redesigns in North America. Molded out of GFRG, each light cove is unique and offers aesthetically pleasing light refraction that creates a calm and tranquil environment with a subtle inordinate luxury.

Chief Architect: Steven Harris Architects
Manufacturer: Intex Forms
Installers: Sweeney & Harkin

Empire State Building

Gift shop
350 5th Ave, New York, NY 10118

On May 11th 2016 the iconic Empire State Building 80th floor gift shop opened it's doors with a fresh look. Upon entering the 4,200 sq. ft. space, visitors are greeted by a showcase window bearing the building logo and intricate etchings of original design features that celebrate the Machine Age. Design Strategies and Intex Forms teamed up to install the seamless curved light coves visible throughout the space.

Chief Architect: Corgan Associates
Manufacturers: Intex Forms
Installers: Precision Interiors

Apple Michigan Avenue

401 North Michigan Avenue Chicago, IL 60611

On October 27th, 2017 Apple opened their new Chicago flagship store on Michigan Avenue. It is thrillingly transparent, elegantly understated and a boon to the city’s riverfront. Architectural Components Group Inc. (ACGI) supplied a linear white oak ceiling system that extends beautifully from the interior to the exterior through a glass facade.

Chief Architect: Foster + Partners
Manufacturers: ACGI

Apple Downtown Brooklyn

123 Flatbush Avenue Brooklyn, NY 11217

On December 5th, 2017 Apple opened their new Brooklyn location  in the middle of Flatbush Avenue. The sloped wood ceiling extends from the interior to a triangle peak through the glass curtain wall. Architectural Components Group Inc. (ACGI) supplied the linear wood ceiling system that absorbs sound and is engineered to perfection. 

Chief Architect: Foster + Partners
Manufacturers: ACGI


330 Hudson Street, New york, NY

Biotronik, a global leader in cardio and endovascular medical technology, last year opened a state-of-the-art training facility and innovation center in New York City. 

Sleek glass office fronts and polished concrete made the acoustical performance of the Sky Acoustic ceiling system critical to this office and training space. Luminous ceilings, saw-tooth acoustical elements, and smooth custom-colored acoustical ceilings complimented this high-tech space. 

Chief Architect: Ted Moudis Associates
Manufacturers: Sky Acoustics, Fantoni, Newmat
Installers: RIVCO

FMC Tower at Cira Center South

2929 Walnut St, Philadelphia, PA

Two blocks from 30th Street Station and the original Cira Centre, FMC Tower at Cira South is a gleaming front door to the emerging University City neighborhood. The 47-tory, mixed-se tower contains the global headquarters of the specialty chemical company FMC Corporation. Apartments, shops, and dining will also fill the tower.

Design Strategies worked closely with Pelli Clark Pelli to bring articulated wood ceiling surfaces from the exterior to the interior seamlessly through glass facades. 

Chief Architect: Pelli Clarke Pelli
Manufacturers: ACGI

605 3rd Avenue Lobby

605 3rd Avenue, New York, NY

A lobby is a transitional environment between the city and the office, a brief reprieve from the bustle of the street and the work that lies ahead. The design straddles the line between corporate restraint and contemporary culture to create a playful, bold identity for 605 Third Avenue in Manhattan.

Newmat and Design Strategies created the beautiful light-boxes located throughout the main lobby and elevator halls. The fusion of light with the magnificent brass paneling achieved an aesthetic of elegance and beauty that Rockwell Group sought to create.


Chief Architect: Rockwell Group
Manufacturers: Newmat

Jet Blue Terminal

Queens, NY

With its curved rooflines, JetBlue Airways' first terminal responds to its unique location near Eero Saarinen's historic TWA terminal. From a functional standpoint, Gensler and Design Strategies designed Terminal 5 to complement JetBlue's business model. The 640,000-gross-square-foot, 26-gate terminal provides exceptional customer service, with a tailored plan for circulation and seating in the concourse. The ticketing lobby and holdrooms are sized as transitory spaces, while concessions areas are larger as JetBlue customers tend to buy food and drink before boarding. Wider space between gates allows JetBlue's Airbus 320s to easily turn around, minimizing delays.

Chief Architect: Gensler
Manufacturers: Custom Product by Design Strategies
Installers: Donaldson

Winnipeg International Airport

2000 Wellington Ave
Winnipeg, Canada

Winner of the 2015 Award of Merit for Architecture, CBC News deemed it “One of the Top 10 Airports in the World,” London’s The Daily Telegraphcalled it one of “The World’s Most Stylish Airports,” and the Travel Channel considered it one of the “World’s Most Iconic Airports.”

Chief Architect: Stantec
Designer: Pelli Clarke Pelli
Manufacturer: ACGI