A lobby is a transitional environment between the city and the office, a brief reprieve from the bustle of the street and the work that lies ahead. The design straddles the line between corporate restraint and contemporary culture to create a playful, bold identity for 605 Third Avenue in Manhattan.
Newmat and Design Strategies created the beautiful light-boxes located throughout the main lobby and elevator halls. The fusion of light with the magnificent brass paneling achieved an aesthetic of elegance and beauty that Rockwell Group sought to create.
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